Persistence

Persistence measures the likelihood a sport’s student-athlete stays enrolled at your institution. The NAIA SportsMark Plus analyzes both freshmen and transfer persistence trends using :

• 3rd semester retention
• 4 year graduation rates

Identifying strengths and weaknesses in persistence helps improve student-athlete retention. The Persistence index allows leaders to spotlight effective retention strategies and identify opportunities to improve.  Lifting persistence rates increases program stability and campus-wide retention.

Measuring and monitoring student-athlete persistence trends help confirm that program demand translates into student retention. Persistence also directly impacts program costs and community impact. With the tool, you gain instant insight to your program’s stability and the ability to drill down to specific persistence component details. Institutions could gather persistence data internally but they limit themselves. The tool’s ability to compare your program’s persistence trends within your conference, national athletic associations, and all participating institutions opens the door to new research beyond in-house research capabilities.