Demand
The NAIA SportsMark Plus calculates demand by High School participation across user-defined key markets as well as current student participation for each sport from recent years.
Athletics are an important part of the enrollment equation at most private and small public institutions. With the index scoring, leaders easily understand each sport’s overall demand helping fuel decisions.
With high school students applying to more colleges, it is crucial to understand the factors drawing students to your campus. Athletic programs may be an important source of your incoming students or an underdeveloped resource. Comparing your Demand Index to peer institutions, measures how effectively your sports programs attract and involve students.
Understanding the balance between program size and ability to attract incoming students is the value of monitoring internal demand and external demand together. The Demand Index underscores the importance of a program’s Net Revenue & Expenses, Persistence, and Community Contribution.
- Does the demand for a sport support its related costs?
- Are those student-athletes enrolled through graduation (persistence)?
- Do the program and the student-athletes provide a quality community contribution?