NAIA SportsMark Plus
Athletics add value to the college experience. Our goal is to help leaders maximize the value of their sports programs.
What is SportsMark Plus?
The NAIA SportsMark Plus is a benchmarking and analysis tool built to help colleges and universities develop a clearer picture of how athletics contribute to their institution and understand how they compare to other schools.
Through in-depth data analysis, the tool assesses athletic programs on a 10-point scale. Scores of 7 to 10 suggests a strong program contributing substantially to the institution, while scores of 0 or 3 spotlight key weaknesses. Those falling between those extremes are opportunities for colleges and universities to position their programs for greater success.
The score is based on an analysis of four factors:
- Demand
- Persistence
- Net Revenue & Expenses
- Community Contribution
New Perspective - "Measuring more than wins and losses"
The tool gives an institution a clear picture of their entire athletic program plus detailed analysis of each individual program. Smaller athletic programs may bring significant value to an institution while highly visible programs may have unrealized costs or benefits. With this new perspective, administration can maximize each athletic program’s effectiveness while achieving the institution's mission.
Benchmark Comparison
The NAIA SportsMark Plus' innovative analysis and interactive design allows unparalleled benchmark comparison of collegiate athletics. The tool enables comparison within your institution, your athletic conference, and similar institutions across the nation. We work with entire conferences and individual schools. Whatever the scope, the NAIA SportsMark Plus provides clear, user-friendly benchmark comparisons.